The bestseller of the Swiss brand is finally appearing on our shop! The P-Series P1B / 01 collection is an automatic watch with a skeleton dial directly inspired by the machines of the beginning of the industrial revolution. The authentic and imposing style of its case makes this timepiece a unique watch that will never go unnoticed.

3 COUNTRIES – 1 WATCH
Presentation

Once is not custom, it is interesting to understand the story described on the back of this watch to understand its origin … and its destiny. On the world map engraved on the back, the first arrow points to Switzerland, in Zurich exactly, where the team of designers develops and conceptualizes future creations of the brand.

But it’s in Japan, that the Founder Daniel Niederer – a forty-something rock ‘n’ roll, turned to animate his watch with a mechanical movement Caliber 82S7S, from the factory Miyota. Also in Asia, we find on the right of the map the production site, located in China and Hong Kong, where are assembled the timepieces of the brand Seven Friday …

Still in the spirit of “18th century machinery”, the crown to the left of the map and to the right of the watch is engraved with a traditional cogwheel, looking like a watchmaker’s cog …

CASE AND DETAILS

The dial of the P1B / 01 draws inspiration from this industrial wheel. It is made of stainless steel, and has six levels of silver, matt black, brushed discs and one of the discs is composed of rhodium, a non-radioactive chemical component.

Another interesting element is Super-Luminova® covering the indexes and hands, allowing easy reading of the time, even in the darkest recesses …

NFC CHIP

Paying attention to the back of the case, mentioned in the second paragraph, we note that the bottom of the box supporting the world map is slightly elevated. This leveling up is actually due to the presence of an NFC chip, allowing the verification of the authenticity of the watch, thanks to the Android Seven Friday application.