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Orient Watch Company, more commonly known as Orient, is the largest Japanese company producing mechanical watches. Founded in 1950 by Shogoro Yoshida, Orient Watch has the particularity of producing all its movements in-house. In 2009, Orient became an exclusive subsidiary of Seiko Epson Group, itself a subsidiary company of Seiko Group.
Sundials have always communicated the time thanks to a single hand, which was in fact only a shadow moving on a graduated surface. It was not until the middle of the 13th century that the second minute hand appeared on the dials of our watches, then later that of the seconds.
To do what ? In 2001, Manfred Brassler, founder of the Maison MeisterSinger, wondered. On contemporary timepieces, each second seems to pass more quickly than the previous one, and reading the time sometimes becomes an anxiety-provoking act which prompts us to see a continuous scarcity of time.
Going back to the origins of watchmaking – with monowells that have made their reputation, MeisterSinger watches remind us that time passes often, much more slowly than it seems …