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Since its creation, the YEMA brand has been designing watches specifically for intense Sailing, Diving, Car Racing and Space Conquering. The French watch brand created in 1948 by Henry Louis Belmont has a unique expertise in the watch market. YEMA is the image of a legendary watchmaking quality.
The creation in 2011 of the AMBRE MBP 1000 house movement marks a new development for the brand and for the group. Reliability and performance characterize the brand's legacy.
Briston is a French brand born of inspiration and a very "British" spirit. Oxford or Cambridge campuses, oar races at the edge of polo or cricket grounds, you can feel the spirit of "sport chic" since Queen Victoria. This chic and casual, sometimes offbeat lifestyle has also greatly inspired the "preppy" style that originated at the Ivy League universities on the East Coast of the United States. It is this essence, associated with its fundamentally watchmaking DNA, that gives Briston its unique style.
The work of innovative materials, such as cellulose acetate, and colors give Briston watches a totally different look.