If you’re like most of the 15 million Stührling owners out there, odds are you’re the kind of person that views a watch as a way to tell your story—as well as the time.

Stührling is a brand that built its name on 18 years of producing watches, made with the kind of quality and authenticity-obsessed “cred” that became our DNA—and the playbook for most every watch brand that’s launched since 2002.

Sure, Chaim Fischer, our Founder & SEO (Stührling Executive Officer), could’ve chosen a less-challenging watch movement to launch his vision. But Chaim wanted to “start at the top”—especially once the “elites” told him there was only one place on the planet capable of producing tourbillons.

Rather than lowering his sights, Chaim set out to prove them wrong—by assembling a first-rate team of watchmaking legends and founding a new place that, despite being a hemisphere away, was still the first choice of everyone from Apple to Bose for the reliable precision manufacturing needed to produce their brand-defining products.