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The history of Timex watches dates back to 1854, when the American company launched its very first collection: a watch sold 6 dollars accessible to the most modest income, 40 years before the launch of the Ford T! In 1992, Timex innovates again by creating Indiglo, a blue phosphorescent component illuminating the front of the watch, revolutionizing the way the world reads time in the dark...
A watchmaking revolution signed Timex, which will help to place the American brand as a serious challenger to European manufactures...
A watch is more than a timekeeper. At Humism, we view the watch as an art canvas. An unique and challenging art canvas. We want to re-imagine watch design, to create a timepiece that makes the most of this medium's uniqueness. And the most unique and fundamental part of a watch, as we see it, is movement. We are inspired by the potential of using time's movement to create visual beauty, and perhaps even philosophical meaning. We want to create kinetic sculptures for your wrist.