HOFFMAN is a New York-based watch brand, established in 2016 to make sports watches. Focused on reimagining classic watch designs, we create aesthetically pleasing modern timepieces with the highest perceived value.
It all started as a project between two friends wanting to create modern sports watches for themselves that were subtle and modestly sized. The first watch, the RACING 40 – MIDNIGHT, was a hit among friends and family – giving us the courage to launch on a larger scale.
HOFFMAN was brought to life two years later by 1,000 enthusiasts, to whom we owe it all.